I launched our Broadway season announcement content across Instagram and TikTok, with a focus on trends, pop culture, and platform native storytelling. I activated our staff into the face of the campaign to boost authenticity and connection, which is always my favorite part of the process. By tapping into real time moments and viral formats, I positioned our season in a way that resonated with Gen Z and millennial audiences, driving awareness through content that felt current, fun, and culturally fluent.