When SHUCKED, a new touring Broadway musical with limited brand recognition, came to Richmond’s Altria Theater, the team launched a bold, original social campaign to break through the clutter, build awareness, and drive ticket sales. Leaning into the show’s offbeat humor, we created highly shareable, impossible-to-ignore content — from a 20-foot inflatable corn cob on our marquee to parody-driven video content and a costumed corn character recreating viral trends.

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The campaign extended into the community through local restaurant and brand collaborations, influencer partnerships, and experiential stunts that sparked conversation both online and in-person.

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Results: 105K impressions, 3,499 new followers, and one-third of ticket sales driven online. The Broadway tour praised the campaign for its originality and impact, reinforcing Altria Theater’s shift toward audience-first, locally rooted content that delivers real business results.