I grew Altria Theater's Instagram from 11K to 27K followers with behind-the-scenes moments, trend-driven videos, and live event coverage across Instagram and TikTok. Standout series included "Inside the Theater Tour," which took followers backstage during show load-ins and walkthroughs driving over 800 new followers and 129K impressions on its own and "Day in the Life," spotlighting the different departments that keep the theater running. Together, these series helped strengthen the theater's voice in the Richmond community.