Dominion Energy Center's Instagram and TikTok content repositions the venue's social presence, spotlighting commercial performances, new venue enhancements, and in-house resident companies like Richmond Ballet's The Nutcracker. I grew Instagram from 4K to 7K followers (+75%) and launched the venue's TikTok presence from the ground up, reaching 643 followers, building a community-focused identity while increasing awareness of its diverse programming.